core values


At Marketsoft, we are proud of who we are, and the five unique values which unpin our identity. We use these on a daily basis to lead us toward our vision, and to guide us through decisions big and small.


This is about us having the courage to be ourselves; in front of clients, in front of friends, always. It’s calling a spade a spade. It’s removing abstraction and simply telling it how it really is. It’s being honest, even when it’s hard. It’s not allowing the outside world to change who we are. It’s about only working with clients who “get us”.


This is about ensuring that there is balance in the way we work. We acknowledge the hard times, and counter them through time away. We self-regulate definitions of fun, funny, and fair; we do not need to be told. We do not keep score; we simply work or play as situations demand.


This is about putting each other first no matter what. It’s about having each other’s back. It’s about giving the benefit of the doubt to our own. It’s about putting our team before all else. It’s about trust. The second any one of us feels alone, we have failed.


We understand that making mistakes is part of tech life; moving on and sharing the learning is what’s most important. We do not hide a mistake or failure. We support each other’s weaknesses and work together to deliver outcomes. We never stop learning.


This is about not hiding from the hard work. It’s about committing aggressively, and standing by our word. We all get in and do what is needed. We do whatever is best for the team, above what is best for ourselves.

And we’ve done some pretty cool things together…!